Terms & Conditions

We recently updated our Terms and Conditions. Please read and accept these updated terms and conditions in order to access the B.A.V. NATION, bavnation.com, community website.

Last updated: July 1, 2020.

Please read these Terms of Use ("Terms", "Terms of Use") carefully before using the B.A.V. NATION BAVNATION.COM website (the "Service") hosted & managed by The American Veteran, theamericanveteran.com, designed & owned by The iMarket Network, LLC ("us", "we", or "our").

Your access to and use of the Service is conditioned on your acceptance of and compliance with these Terms. These Terms apply to all visitors, users and others who access or use the Service.

By accessing or using the Service you agree to be bound by these Terms. If you disagree with any part of the terms then you may not access the Service.


When you create an account with us, you must provide us information that is accurate, complete, and current at all times. Failure to do so constitutes a breach of the Terms, which may result in immediate termination of your account on our Service.

You are responsible for safeguarding the password that you use to access the Service and for any activities or actions under your password, whether your password is with our Service or a third-party service.

You agree not to disclose your password to any third party. You must notify us immediately upon becoming aware of any breach of security or unauthorized use of your account.

Intellectual Property

The Service and its original content, features, and functionality are and will remain the exclusive property of The American Veteran Network and its licensors, The iMarket Network, LLC.

Links To Other Web Sites

Our Service may contain links to third-party web sites or services that are not owned or controlled by The American Veteran or its owners, The iMarket Network, LLC.
B.A.V. NATION, its host, The American Veteran, nor its owners, The iMarket Network, LLC., has no control over and assumes no responsibility for, the content, privacy policies, or practices of any third-party web sites or services. You further acknowledge and agree that The American Veteran, nor its owners, The iMarket Network, LLC, shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with use of or reliance on any such content, goods or services available on or through any of its web sites or services.

We strongly advise you to read the terms and conditions and privacy policies of any third-party web sites or services that you visit.


We may terminate or suspend access to our Service immediately, without prior notice or liability, for any reason whatsoever, including without limitation if you breach the Terms.

All provisions of the Terms which by their nature should survive termination shall survive termination, including, without limitation, ownership provisions, warranty disclaimers, indemnity and limitations of liability.

We may terminate or suspend your account immediately, without prior notice or liability, for any reason whatsoever, including without limitation if you breach the Terms.

Upon termination, your right to use the Service will immediately cease. If you wish to terminate your account, you may simply discontinue using the Service.

All provisions of the Terms which by their nature should survive termination shall survive termination, including, without limitation, ownership provisions, warranty disclaimers, indemnity and limitations of liability.


Your use of the Service is at your sole risk. The Service is provided on an "AS IS" and "AS AVAILABLE" basis. The Service is provided without warranties of any kind, whether express or implied, including, but not limited to, implied warranties of merchantability, fitness for a particular purpose, non-infringement or course of performance.

Governing Law

These Terms shall be governed and construed in accordance with the laws of United States without regard to its conflict of law provisions.

Our failure to enforce any right or provision of these Terms will not be considered a waiver of those rights. If any provision of these Terms is held to be invalid or unenforceable by a court, the remaining provisions of these Terms will remain in effect. These Terms constitute the entire agreement between us regarding our Service, and supersede and replace any prior agreements we might have between us regarding the Service.


We reserve the right, at our sole discretion, to modify or replace these Terms at any time. If a revision is material we will try to provide at least 15 days notice prior to any new terms taking effect. What constitutes a material change will be determined at our sole discretion.

By continuing to access or use our Service after those revisions become effective, you agree to be bound by the revised terms. If you do not agree to the new terms, please stop using the Service.

Contact Us

If you have any questions about these Terms, please contact us.

Current Version: 1

Privacy Policy

We recently updated our Privacy Policy. Please read and accept this updated privacy policy in order to access the B.A.V. NATION, bavnation.com, membership website.

Last updated: July 1, 2020.

Please read the Privacy ("Privacy", "Privacy Policy") carefully before using the B.A.V. NATION, BAVNATION.COM, website (the "Service") hosted & managed by The American Veteran, theamericanveteran.com, designed & owned by The iMarket Network, LLC ("us", "we", or "our").

This page informs you of our policies regarding the collection, use and disclosure of Personal Information when you use our Service.

We will not use or share your information with anyone except as described in this Privacy Policy.

We use your Personal Information for providing and improving the Service. By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, accessible at https://BAVNATION.COM/compliance/.

Information Collection And Use

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Personally identifiable information ("Personal Information") may include, but is not limited to:
  • Name
  • Email address

Log Data

We collect information that your browser sends whenever you visit our Service ("Log Data"). This Log Data may include information such as your computer's Internet Protocol ("IP") address, browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages and other statistics.

Google AdSense & DoubleClick Cookie

Google, as a third-party vendor, uses cookies to serve ads on our Service.


Cookies are files with small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a web site and stored on your computer's hard drive.

We use "cookies" to collect information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

Service Providers

We may employ third party companies and individuals to facilitate our Service, to provide the Service on our behalf, to perform Service-related services, or to assist us in analyzing how our Service is used.

These third parties have access to your Personal Information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.


The security of your Personal Information is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.

Links To Other Sites

Our Service may contain links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Children's Privacy

Our Service does not address anyone under the age of 18 ("Children").

We do not knowingly collect personally identifiable information from children under 18. If you are a parent or guardian and you are aware that your child has provided us with Personal Information, please contact us. If we discover that a child under 18 has provided us with Personal Information, we will delete such information from our servers immediately.

Compliance With Laws

We will disclose your Personal Information where required to do so by law or subpoena.

Changes To This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, please contact us.

Current Version: 1

Fanny Lou Hamer - The Black American Veteran

“Sometimes it seem like to tell the truth today is to run the risk of being killed. But if I fall, I’ll fall five feet four inches forward in the fight for freedom. I’m not backing off.”

The Fanny Lou Hamer Project

The Black American Veteran

The Black American Veteran

A comprehensive guide to understanding Marketing for the Black American Veteran.

Rosa Parks - The Black American Veteran

What is Marketing

Marketing is defined as the study and management of exchange relationships. It’s the process, or manner, in which you attract & convince people to become interested in products or services you’re offering. Through this process you’re able to form relationships with those who essentially become satisfied customers of your products & services.

Marketing Strategies

A Marketing Strategy is a method used to promote products and services.

The success of your brand or business relies on it’s ability to convince people to become interested in your products or services. In order to be successful you’ll need to develop one or several marketing strategies to target the audience, or market, in which you plan to offer your products or services.

There are over hundred (100) different types of marketing strateies for you to consider. Use this link as a point of reference to help determine the best strategy for your business needs.

The Black American Veteran

What is Market Segmentation?

Market Segmentation is the process of dividing a market of potential customers into segments, or groups, based on a set of predefined characteristics for the purpose of concentrating marketing efforts on that group with the intent of gaining a competitive edge over its competition.

What are Segments?

Segments represent customers who share similar interests, needs, and geographical traits and are most likely to respond the same to certain marketing strategies.

Benefits of Market Segmentation

  • Makes it easier to focus marketing efforts on reaching specific customers, or target audiences.
  • Allows you to get to know your customers on a near personal level allowing your to create strategies to best meet their needs.
  • Allows you to develop messaging speaking directly to the needs of your targeted audience.
  • Helps to determine which marketing strategies to use.
  • Differentiates your brand from your competitors.
  • Creates niche marketing opportunities in underserviced markets.
  • Deepens customer relationships & bonds.
  • Attracts quality leads.
  • Aids in the creation of new products designed for the purpose of meeting specific needs of the market.
  • Aids in the discovery of new audiences, markets.
  • Impacts other business decisions regarding how products are presented to the market.

Types of Market Segmentation

  • Behavioral Segmentation – segmentation based on consumer response or reaction to your products or services.
  • Examples:
    • In-store or online spending habits
    • Website navigation actions
    • Brand interactions
    • Usage rate
    • Loyalty
  • Demographic Segmentation – segmentation of target audiences, customers, based on people-based differences.
  • Examples:
    • Age
    • Sex
    • Marital Status
    • Ethnicity
    • Nationality
    • Religion
    • Education
    • Occupation
    • Income
  • Geographic Segmentation – segmentation of targeted audiences, groups, based on location.
  • Examples:
    • City
    • County
    • State
    • Zip code
    • Radius
    • Country
  • Psychographic Segmentation – segmentation based on the mental, emotional, & psychological aspects of consumer behavior.
  • Examples:
    • Lifestyle
    • Attitudes
    • Values
    • Personality
    • Motivations
  • Firmographic Segmentation – the use of segmentation for businesses with the intent to offer products & services to businesses within a target market.
  • Examples:
    • Industry
    • Location
    • Number of employees

Additional Types of Market Segmentation

  • Distribution Segmentation
  • Media Segmentation
  • Price Segmentation
  • Time Segmentation
  • Occasion-based Segmentation
  • Value Segmentation
  • Generational Segmentation
  • Lifestage Segmentation
  • Seasonal Segmentation
The Black American Veteran

The Marketing Mix

The marketing mix is basically a strategy, or marketing tool, which enables a company to review and define key issues effecting the marketing of their products & services. Once defined, companies are better suited to target the right products to the right audiences at the right time.

Marketing Mix Versions

There are two versions of the Marketing Mix Model

(Reference: Wikipedia)

The 4Ps of Marketing 

A marketing concept developed in 1960 by American marketing professor Edmund Jermone McCarthy in his book titled Marketing: A Managerial Approach in which he proposes the following elements:

  • 1. Product – represents the products or services a company is providing to its customers.
    • Marketing Decisions
      • Product design to include features & quality
      • Branding
      • Product Assortment
      • Packaging & labeling
      • Servoces
      • Guarantees & warranties
      • Returns
      • Life-cycle management
  • 2. Price – refers to the cost of the product or service being provided.
    • Marketing Decisions
      • Price strategy
      • Price tactics
      • Price-setting
      • Allowances
      • Discounts
      • Payment terms
  • 3. Place – refers to the physical location of the business providing the products or services.
    • Marketing Decisions
      • Strategies
      • Assortment
      • Franchising
      • Channel relationships
      • Market coverage
      • Location
      • Inventory
      • Transport
  • 4. Promotion – referes to the methods used to promote the product or service.
    • Marketing Decisions
      • Promotional mix
      • Message strategy
      • Channel media strategy
      • Message frequency

The 7Ps of Marketing (Updated)

Evolved by Booms and Bitner in 1981 to meet the needs of the service-based industry. This updated added the following elements:

  • 5. People – refers to the people responsible for delivering the products & services to the customers. These can include employees, sales teams, & consultants.
    • Marketing Decisions
      • Staff
      • Uniforms
      • Scripting
      • Ordering systems
      • Customer service
      • Social engagement management
  • 6. Process – the documented procedures outling the steps required to deliver a product or service to a customer.
    • Marketing Decisions
      • Process design
      • Blueprinting service processes
      • Decision standardization & customizing
      • Outlining fail-points, critical incidents, & system failures
      • Service performance tracking
      • Analyzing resource requirements & allocation
      • Key performance indicator (KPI) measurement
      • Development of best practices
      • Development of operations manuals
  • 7. Physical Evidence – refers to the physical elements of the environment providing the product or services to the customer.
    • Marketing Decisions
      • Facilities
      • Signage / branding
      • Interior design
      • Brochures
      • Corporate website
      • Social media accounts

The 8th P of Marketing

Productivity & Quality or Performance has been added as the 8th P of the Marketing Matrix model.

  • 8. Productivity & Quality – refers to how well a company’s services compete in the marketplace.
    • Marketing Decisions
      • N/A

How to Use the Marketing Mix

A sample scenario for using the Marketing Mix.

  • The American Veteran is a lead generating tool offering project management, content marketing, & web hosting for online marketers & business owners.
  • Registration is automated with an option for customers to manually create their own website or submit request to have it completed by a representative.

How to Apply Marketing Mix

  • Open an Excel spreadsheet and add each of the Ps to a column.
  • Populate each column with scenario data:
    • Column 1: Product: Web Hosting Membership
    • Column 2: Price: $15 – $100 per month
    • Column 3: Place: Remote work
    • Column 4: Promotion: Runs video marketing ads on social media platforms.
    • Column 5: People: Online workers reponding to membership & support questions.
    • Column 6: Process: Step-by-step videos.
    • Column 7: Physical evidence: New customer website, customer testimonials, company reviews.
  • Create multiple versions to match each target market.
  • Adjust data as needed based on market response.
  • Update data to match associated organization functions as needed.
  • Share internally as needed.
  • Wash, rinse, repeat for different target markets, segments.

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